IdeaPaint Packaging
IdeaPaint turns virtually anything you can paint into a dry-erase surface. Big graphic elements emphasize the product’s simplicity. 50 square feet. Mix THIS into THAT with the STICK. Starting from a blank slate, a new brand was created including identity, packaging, website and collateral. This packaging won Honorable Mention in the 2010 I.D. Annual Design Review and has been featured in Communication Arts magazine, The Dieline and Lovely Package.
IdeaPaint turns virtually anything you can paint into a dry-erase surface. Big graphic elements emphasize the product’s simplicity. 50 square feet. Mix THIS into THAT with the STICK. Starting from a blank slate, a new brand was created including identity, packaging, website and collateral. This packaging won Honorable Mention in the 2010 I.D. Annual Design Review and has been featured in Communication Arts magazine, The Dieline and Lovely Package.
Studio: Jones Worldwide
Client: IdeaPaint
Creative Directors: Scott Maney, Dan Madole
Writers: Scott Maney, Kelly Hardwick
Role: Art Director, Designer
Client: IdeaPaint
Creative Directors: Scott Maney, Dan Madole
Writers: Scott Maney, Kelly Hardwick
Role: Art Director, Designer
IdeaPaint Website
Reinforcing the simplicity of the product, the website was designed with a straight-forward approach. With the younger audience in mind, a blog format combined with JavaScript animation gives an easy-to-navigate experience with an edge. This site has been featured in Smashing Magazine, Site Inspire and Minimal Sites.
Launch Website
Reinforcing the simplicity of the product, the website was designed with a straight-forward approach. With the younger audience in mind, a blog format combined with JavaScript animation gives an easy-to-navigate experience with an edge. This site has been featured in Smashing Magazine, Site Inspire and Minimal Sites.
Launch Website
Studio: Jones Worldwide
Client: IdeaPaint
Programmer: Brian Voelker
Role: Art Director, Designer
Client: IdeaPaint
Programmer: Brian Voelker
Role: Art Director, Designer
IdeaPaint Identity
Numbers were created from lines and shapes to give IdeaPaint a look they can own, separating themselves from all others in the paint category.
Numbers were created from lines and shapes to give IdeaPaint a look they can own, separating themselves from all others in the paint category.
Studio: Jones Worldwide
Client: IdeaPaint
Role: Art Director, Designer
Client: IdeaPaint
Role: Art Director, Designer
